— PROJECT NAME
Campaigns
— ROLE
Copywriter
— DATE
10.04.2023
Campaigns are a great opportunity to drive sales and clicks, but they are also an opportunity for more brand storytelling. My favorite part of a campaign is finding opportunities to weave in the brand voice while maintaining the sales messaging. Whether you need a succinct to the point “We are having a SALE!” messaging or something more subtle…dark…seductive… (maybe not that)
FABLE
Fable started as an e-commerce brand focusing on ethically and sustainable made dinnerware. Operating under the ethos of everyone weaving their stories (their ‘fables’, if you will) with everyday moments, they treat their audience as one would treat a guest in their home with the goal of making them feel right at home.
Happy Hour
Fable a happy hour promotion, capping off the summer with a sale that integrates more storytelling, rather than ‘just another summer sale’.
Summer Sale 2023
Fable
a summer sale focused on direct messaging to drive click-through, while maintaining brand tone where possible.
Credits
[Creative Director] Sung Lee
[Art Director] Victoria Hall
[Lead Copywriter] Natalie Gitt
[Copywriter] Gary Mo (Me)
[Graphic Designer] Kristine Nilan