— PROJECT NAME
Long-form Content
— ROLE
Copywriter
— DATE
10/04/2023
Absolutely love long-form content. Gives me the freedom to choose from more voices, styles and some room to stretch my brain legs.
It also offers the opportunity for me to do my own research before I write. I usually end up learning something interesting after the project is finished.
FABLE
Fable started as an e-commerce brand focusing on ethically and sustainable made dinnerware. Operating under the ethos of everyone weaving their stories (their ‘fables’, if you will) with everyday moments, they treat their audience as one would treat a guest in their home with the goal of making them feel right at home.