— PROJECT NAME
Product Information
— ROLE
Copywriter
— DATE
10.04.2023
One of my favorite types of assignments. Writing about a product through the lens of a brand voice for socials, blog posts or even longer newsletters.
Direct and concise descriptions have their place, but I enjoy injecting the personality and character of a brand into my descriptions where possible. That being said, sometimes all you need is a beautiful one-liner.
FABLE
Fable started as an e-commerce brand focusing on ethically and sustainable made dinnerware. Operating under the ethos of everyone weaving their stories (their ‘fables’, if you will) with everyday moments, they treat their audience as one would treat a guest in their home with the goal of making them feel right at home.
Rocks Glasses Launch
Crystal clear. Tough as rocks.
Introducing The Rocks Glasses.
A classic style for classic drinks. With a satisfying heft, vintage-inspired etching and double the durability of regular crystal, The Rocks Glasses are a modern take on a classic, and certain to become the go-to choice for your next cocktail, mocktail, or boozy nightcap.
That’s neat.
The newest in our collection of shatter-resistant drinkware, The Rocks Glasses are given an ion-toughening treatment for superior durability, making them twice as tough untreated crystal. Whether you're sipping whiskey neat or shaking it up with a mocktail, The Rocks Glasses are ready to serve.
Smoke on the water.
Perfect for whiskey, however you like it. The Rocks Glasses feature a stackable base with a satisfying weight to each glass that will help maintain drink temperature. High quality crystal ensures excellent clarity, so your drink looks as good as it tastes.
As tough as it looks.
No need to cheers gingerly here. The Rocks Glasses are made with high quality clear crystal that undergoes the same ion-toughening treatment we use for our signature glassware and stemware. This means ultra-clear clarity with double the durability of regular crystal.
The Wood Collection
Double-sided, dual-functional.
Ready to serve.
The Wood Collection is our take on traditional serving essentials. The Serving Boards are double sided and pull double duty, serving as a low lip serving tray or as an elevated charcuterie board.
We’ve got two moods.
Sustainably crafted in Italy from FSC-certified ashwood, we’re starting our first foray into Wood with our Coasters and The Serving Boards. Designed to elevate your serving experience, whether it’s breakfast in bed or an evening cocktail, our dual sided design is ready for anything you throw at it.
Like giving your coffee a hug.
We taught our coasters a new trick. Moisture resistant, thermo treated wood keeps your drink right where it needs to be — off your table. The dual sided design offers a curved surface for our Mugs and Cappuccino Cups, while the flat side provides the perfect surface for our glassware collection.
Against the grain.
One of a kind. All of the pieces from The Wood Collection are made from solid ashwood pieces. Each piece has its own distinctive graining and pattern, making each piece unique to you.
Credits
[Creative Director] Sung Lee
[Art Director] Victoria Hall
[Lead Copywriter] Natalie Gitt
[Junior Copywriter] Gary Mo (Me)
[Graphic Designer] Kristine Nilan